Calculate gross profit margin, markup percentage, and optimal selling price. Compare your margins to industry benchmarks. Batch mode for analyzing multiple products at once.
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Margin is profit as a percentage of selling price (revenue). Markup is profit as a percentage of cost. A 50% markup equals a 33.3% margin. Margin is always lower than markup for the same profit.
It varies by industry. Software/SaaS averages 70-90%, retail 2-5%, restaurants 3-9%, e-commerce 10-30%. Compare your margins to industry benchmarks.
Selling Price = Cost / (1 - Margin%). For example, if cost is $50 and target margin is 40%: $50 / (1 - 0.40) = $83.33.
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The Margin Calculator uses industry-standard formulas and algorithms to deliver reliable results. While the tool is designed for accuracy, results should be used as estimates and guidance. For critical decisions, always consult a qualified professional.
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Calculate gross profit margin, markup percentage, and optimal selling price. Compare your margins to industry benchmarks. Batch mode for analyzing multiple products at once.
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Margin is the percentage of the selling price that is profit. Markup is the percentage added to the cost to get the selling price. Margin is always lower than markup for the same product.
| Price Change | Selling Price | Margin % | Profit |
|---|---|---|---|
| -20% | $80.00 | 37.50% | $30.00 |
| -10% | $90.00 | 44.44% | $40.00 |
| -5% | $95.00 | 47.37% | $45.00 |
| 0% (current) | $100.00 | 50.00% | $50.00 |
| +5% | $105.00 | 52.38% | $55.00 |
| +10% | $110.00 | 54.55% | $60.00 |
| +20% | $120.00 | 58.33% | $70.00 |
| Margin % | Markup % | Visual |
|---|---|---|
| 10% | 11.1% | |
| 20% | 25.0% | |
| 30% | 42.9% | |
| 40% | 66.7% | |
| 50% | 100.0% | |
| 60% | 150.0% | |
| 70% | 233.3% | |
| 80% | 400.0% | |
| 90% | 900.0% |