Conversion Rate Calculator
Calculate conversion rates for your website or marketing campaigns. Compare A/B test variants with statistical significance testing. Project revenue with traffic growth scenarios.
Unlock 8 AI-powered analysis tools
Resume scanner, contract analyzer & more — Pro $9/mo
Want more? Unlock the full experience
Compare Pro allowances for your work with Conversion Rate Calculator
More daily tool uses
500 tool uses per day on Pro
Monthly AI allowance
50 AI uses per month across supported AI tools
Ad-free tools
Use NexTool without ads while your Pro plan is active
Sponsored · We may earn a commission at no cost to you
How to Use Conversion Rate Calculator
- 1Enter your total visitors and conversions.
- 2View your conversion rate and revenue metrics.
- 3Use A/B test mode to compare two variants.
- 4Project revenue growth with traffic scenarios.
Frequently Asked Questions
Average conversion rates vary by industry: e-commerce 2-3%, SaaS 5-7%, B2B lead gen 2-5%, landing pages 5-15%. Top performers achieve 2-3x the average.
Conversion Rate = (Conversions / Total Visitors) × 100. For example, 50 sales from 2,000 visitors = 2.5% conversion rate.
Run until you reach statistical significance (typically 95% confidence). This usually requires at least 1,000 visitors per variant and 2+ weeks to account for weekly traffic patterns.
The Free plan includes 10 tool uses per day. Some features require an account or a paid plan. Check the controls on the tool page and Pricing for the applicable limits.
The Conversion Rate Calculator returns results based on the inputs and the tool methodology. Check assumptions, units and source dates. Treat projections as estimates. For critical decisions, always consult a qualified professional.
Yes, the Conversion Rate Calculator is fully responsive and works perfectly on smartphones, tablets, and desktop computers. Simply open NexTool in your mobile browser and navigate to the tool — no app download required.
No spam. Unsubscribe anytime.
About Conversion Rate Calculator
Calculate conversion rates for your website or marketing campaigns. Compare A/B test variants with statistical significance testing. Project revenue with traffic growth scenarios.
Use the controls shown by Conversion Rate Calculator to generate and review your result. Available features and usage limits depend on your plan. Check the tool's instructions and privacy information before submitting data.
Embed This Tool
Add Conversion Rate Calculator to your website. Paste the code below into your HTML. The iframe auto-resizes to fit the tool content.
Related Tools
Get Free Financial Guides
Guides and updates about NexTool calculators.